ABOUT VEEDAA

Dhruv Kohli | Co-Founder and Head of Product Development

“Fragrance is powerful. It shapes mood, creates memory, and transforms everyday into meaningful experiences. At VEEDAA, we craft fragrances that do more than smell beautiful — they elevate how you feel.

Born in Bombay, VEEDAA is a modern Indian fragrance house inspired by the city’s contrast — bold yet refined, contemporary yet rooted. Our creations reflect this duality, blending sensuous warmth with clean, modern sophistication.

Each fragrance is thoughtfully developed using a blend of high-quality natural and safe, performance-driven ingredients sourced from India and across the world. This balance allows us to create scents that are rich, long-lasting, and consistently luxurious while remaining suitable for everyday use.

Handcrafted at our own manufacturing facility and available across 100+ retail stores globally, VEEDAA continues to build a new language of fragrance — one that is expressive, design-forward, and unmistakably modern Indian.”

Subani Seth | Co-Founder and Head of Design

“Every VEEDAA product is designed as an object of beauty — where fragrance meets form. Guided by a philosophy that blends art with functionality, our creations are meant to be experienced visually as much as they are sensorially.

From our signature ornamental mirror finishes to contemporary silhouettes and bold colour palettes, each design draws inspiration from India’s rich cultural and architectural diversity — reinterpreted through a modern, global lens. From metallic mercury tones and iridescent reflections to soft pastels and deep statement hues, every piece is crafted to complement a wide range of spaces and personal aesthetics.

At VEEDAA, design is not an afterthought — it is integral to the experience. Each product is created to elevate, becoming part of the daily routine rather than just an accessory. This design language and vision translate VEEDAA’s concept of modern Indian luxury into tangible forms — expressive, refined, and timeless.”